Though theNCAA men's basketball tournamentis designed to produce a national champion, it's just as effective at creating stars.
The stakes and pressure of a single-elimination tournament can turn once-anonymous figures who spent much of their careers toiling in obscurity into celebrities in an instant, with the fame from theirone shining momentstaying with them long after they've finished playing.
It's not always players who are immortalized, either. There are coaches, of course, but also unsuspecting fans, student managers and even team chaplains.
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The2026 NCAA Tournamentwill tip off in just over a week, with 68 teams from across the country vying for a national championship — or, if not that, the chance to be remembered forever in the sport. Over three weeks of games, buzzers will be beaten, Goliaths will be toppled and cult heroes will be born.
As we prepare for the madness of this March, here's a look back at some of the biggest NCAA Tournament legends over the past 30 years and what they're up to now:
Biggest March Madness icons
Ali Farokhmanesh
Back then: Drained one of the biggest "no, no, yes!" shots in NCAA Tournament history, sinking a 3-pointer early in the shot clock rather than bleeding out the clock with a one-point lead and 35 seconds remaining in Northern Iowa's 69-67 second-round win against No. 1 overall seed Kansas in 2010.
Now: After spending 11 seasons as an assistant at Nebraska, Drake andColorado State, the 37-year-old Farokhmanesh is in his first season as Colorado State's head coach. TheRamsare 20-10 heading into their regular-season finale on Saturday, March 7.
Kris Jenkins
Back then: Jenkins delivered the exclamation point for maybe the most thrilling end to a national championship game in NCAA Tournament history, burying a 3-pointer as time expired to deliver Villanova a 77-74 victory over North Carolina in 2016. It was the Wildcats' first national title since 1985.
Now: After a brief professional career overseas and in the G League, Jenkins returned to Villanova in February 2020 in a student-athlete development role.
Bryce Drew
Back then: Drew hit one of the most famous buzzer-beaters ever in the NCAA Tournament, sinking a 3 following a great play off a full-court heave to lift No. 13 seed Valparaiso to a 70-69 upset over No. 4 seed Mississippi in 1998. He added 22 points in a second-round overtime win against Florida State, sending Valpo to its first and only Sweet 16 in program history.
Now: After playing six seasons in the NBA, he returned to Valparaiso, where he coached under his father, Homer, before succeeding him as head coach in 2011. He spent five seasons at Valpo before moving to Vanderbilt, where he was fired after three seasons. He's currently in his sixth season as head coach at Grand Canyon, where he has gone 139-51.
Kevin Pittsnogle
Back then: The 6-foot-11, tattooed West Virginia native won the hearts of millions during the 2005 NCAA Tournament, when he led his home state university all the way to the Elite Eight behind his rare blend of size and outside shooting touch, as well as his unforgettable last name that became a verb for fans across the country. He returned to the Mountaineers the following year, averaging nearly 20 points per game and earning All-American honors.
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Now: Pittsnogle bounced between jobs after a brief professional basketball career before earning his master's degree in special education. He's currently the principal at North Middle School in his hometown of Martinsburg, West Virginia.
D.J. Burns
Back then: No player embodied NC State's stunning run to the 2024 Final Four as a No. 11 seed more than Burns, the 6-foot-9, 275-pound forward with a portly frame but immaculate footwork and touch around the basket. His March magic was highlighted by a 29-point performance against Duke in the Elite Eight, which sent the Wolfpack to their first Final Four since 1983.
Now: Despite his March Madness heroics, Burns went undrafted in the 2024 NBA Draft. He played last season with the Goyang Sono Skygunners in South Korea and is now in his first season with Bnei Herzliya in Israel.
God Shammgod
Back then: With one of the most unforgettable names in college basketball history, Shammgod piloted a Providence team that made the Elite Eight as a No. 10 seed in 1997. He's perhaps most known today for "the Shammgod," a dribbling maneuver that bears his name.
Now: Shammgod played professional basketball for 12 years, primarily overseas, and is in his first season as an assistant coach with the Orlando Magic. He was previously an assistant with the Dallas Mavericks from 2019-25.
Jack Gohlke
Back then: Only a year removed from playing Division III ball, Gohlke led No. 14 seed Oakland to a shocking 80-76 win over No. 3 seed Kentucky in the first round of the 2024 NCAA Tournament, scoring a season-high 32 points while making 10 of his 20 3s.
Now: Gohlke has been playing professionally since leaving Oakland and is currently in his first season with the Texas Legends, the G League affiliate of the Dallas Mavericks.
Tyus Edney
Back then: Edney was the catalyst of UCLA's national championship run in 1995, driving the length of the court in 4.8 seconds for a game-winning layup as time expired in a 75-74 victory against Missouri in the second round of the tournament. The 5-foot-10 point guard later averaged 21.5 points per game in the Elite Eight and Final Four.
Now: Following a 15-year professional career, Edney got into coaching, serving as an assistant at UCLA and San Diego. He's in his second season as an assistant at Pepperdine.
Spike Albrecht and Luke Hancock
Back then: Albrecht and Hancock traded baskets in a frenetic first half between Michigan and Louisville in the 2013 national championship game, combining for 33 points in the first half of the Cardinals' 82-76 victory. Hancock, who finished with 22 points for Louisville, was named the Final Four Most Outstanding Player.
Now: Albrecht played three more seasons for Michigan before transferring to Purdue for his final college season. He later served as a graduate assistant at Purdue and, interestingly enough, Louisville. He's now the director of franchise development with the REP'M Group. Though his Louisville team had its title vacated by the NCAA, Hancock and four of his teammates successfully had all of their records, including Hancock's Final Four MOP, restored in 2019 in a lawsuit settlement. He currently works as an analyst for the ACC Network.
Doug Edert
Back then: Edert averaged only 9.5 points per game for a Saint Peter's team that made the 2022 NCAA Tournament, but he quickly became one of the sport's biggest stars that March, when the 6-foot-2 guard with the wispy mustache came off the bench to score 20 points in the No. 15 seed Peacocks' first-round upset over No. 2 seed Kentucky. He later helped Saint Peter's become the first No. 15 seed to make the Elite Eight, where it fell to North Carolina.
Now: Edert transferred after the 2021-22 season and played his final two years of college ball at Bryant. He's currently working as a basketball coach and trainer.
Steph Curry
Back then: Over a thrilling couple of weeks in March 2008, Curry went from being Dell Curry's rail-thin son to one of the biggest, most recognizable stars in college basketball. The once-overlooked sharpshooter scored a combined 103 points while leading No. 10 seed Davidson to upset wins over Gonzaga, Georgetown and Wisconsin on its way to the Elite Eight, where it narrowly lost to eventual national champion Kansas in a matchup in which Curry had a game-high 25 points.
Now: Honestly not sure. Hopefully he still gets the chance to lace his sneakers up every now and then.
This article originally appeared on USA TODAY:March Madness legends: What happened to NCAA Tournament standouts?