Holly Willoughby 'is poised to emulate a TV legend by lining up a string of deals worth £10M - as she distances herself from ITV amid Dancing On Ice axe fears'
Holly Willoughby is reportedly being tipped to become the next Cilla Black, with the presenter lining up a string of big-money deals worth up to £10million. The presenter, 44, has begun to distance herself from ITV despite over a decade as one of their biggest stars, having declined an offer to return for a full series of rebooted game show You Bet! and flagship series Dancing On Ice facing the axe.
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